(Webforms - Segment visitors) Get your web-visitors to segment themselves Print

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Segment your web-site visitors by which form, or what details, they fill in.

By web-site (landing-page):

The easiest, and absolutely least obtrusive way to segment your web-site visitors is simply to just ask them for name and e-mailaddress on a new landing-page per area you want segmented. E.g. if you sell fishing and hunting gear, you make sure the visitors to fishing part of your web-page will only get sequences about fishing.

On a related note: Sometime you may want to put all, or a particular part of your segment in just one sequence, but you still want to know which web-page they came from originally. You can simply do this by using the ref variable.

<input name="ref" type="hidden" value="theoriginalwebpage" />


By user choice (particularly for your main-page):

Sometimes you don't know what may be your user back-ground or in what area he might be interested.

Normally, you shouldn't ask for too much information, but if it's also obvious for the user if he can get more specific information by telling if he's a potential reseller or an end-user, or if he's rather interested in fishing than hunting to use the previous example, then the user will also gladly give you this information if you make it easy for him.

The easiest way to do it is normally to use radio-buttons, see the example here:

Smart web form with choice for user

So, how did we create this form? Well, all you need is to paste the following html-form code onto your web-page where you exchange {YOUR-DOMAIN} for the domain on which you have Otto installed. In this case sequences from your Otto-installation with the sequences ids 1, 2 and 3 will be sent respectively.

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    <form action="{YOUR-DOMAIN}/otto/handlers/form_handler.php" method="post">
      <input name="a" type="hidden" value="sub" />
	  <input name="ref" type="hidden" value="OPTIONALNAMEOFTHEWEBPAGE" />
      <table border="0">
          <td rowspan="3">
            I am a:<br />
            <input name="seq" type="radio" value="1" /> Private 
			Individual<br />
            <input name="seq" type="radio" value="2" /> Smurf-expert<br />
            <input name="seq" type="radio" value="3" /> Smurf-reseller<br />
            First name:<span style="color: #ff0000;">*</span>
            <input maxlength="60" name="firstname" size="32" type="text" />
            E-mail:<span style="color: #ff0000;">*</span>
            <input maxlength="50" name="email" size="32" type="text" />
          <td colspan="2">
            <input id="submit" style="font-weight:bold;font-size:16px;" 
			type="submit" value="Click & get mail 1 of 5 now»" />
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See also:

Intro to webforms:

How do I structure a web-form best

THIS ARTICLE: Segment users with your web-form:

Segment your web-site visitors by which form, or what details, they fill in.

When asking for more form-info is right and not:

Get your web-visitors to leave you the right data

Automatic Segmentation (in e-mails, not forms):

How to let your subscribers segment themselves automatically


Pricing & Order for Otto:

Click here to get pricing and to order Otto®, or simply contact us.

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