(Tracking clicks in e-mail) How to tag links in outlook so you can track who clicks them Print

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Tag links in Outlook E-mails...

You can either tag links with the recipient manually, so you know if they click or not, or you can do it via the Otto Link Tagging Outlook add-in. Then you can tag links in a regular e-mail you send from Outlook by the click of a button.

...to be able to follow up who clicked what and when

You then use Otto to see who clicked what links when, and what web-pages they go have a look at.

Below you'll see an example of all the data you would be able to see per visitor:
Visit data:Example:Comment:
Visitor demouser@demoaccount.com  
Subject Testing Click Tracking  
Last Click 2013-02-26 17:07  
Last URL http://www.sonician.com  
IP address 194.218.229.8  
Clicks per IP address 45 ...and you'll be able to click the number to see all the pages visited (and when)
Organisation Sonician You'll only see the names of larger organisations who have their own IP-addresses, otherwise, the name of the ISP will appear here, too. If you don't want to see these smaller organisations, there is a filter mechanism, so you can exclude these.
Region Vastra Gotaland  
Country Sweden  
ISP TeliaSonera AB  

If I'm not interested in all visits, only those to certain pages, can I filter them out?

Yes, you can define which are your VIP (=Very Important Pages), and by the click of a checkbox, only see visits to these.

Can I tell from my web-site visits where the visitor comes from without tracking clicked links?

Yes, you will also see the users who have not necessarily clicked a link, but just plain visited your web-site in general. Then you will be able to see what page(s) they looked at, when and from which organisation they come from (if identifiable via the IP address).

Can I track also clicks from my newsletters and marketing automation drip campaigns in this way?

Absolutely. Otto comes with full-fledged e-mail newsletter and marketing automation sequences out of the box.

How do I get started?

Contact us to get your own copy of Otto today.


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