(Send e-mails as if from Outlook) difference between web-service for e-mail marketing or newsletters or software like Otto Print

  • 3

You can ask yourself the same three questions that most e-mail recipients will:

1. Do you read e-mails with senders like this?
noreply@theemailnewsletterservice.com on behalf of info@yourcompany.com
when they feel more personal and professional looking like:
yourname@companyname.com

2.  Do you click links that look like this when you hover over them?
http://tr.unpd.com/track?t=c&mid=4288770&uid=115854055
when they feel less scary and more professional looking like:
http://www.companyname.com/rightpage-to-view?utm_source=115854055

3. Are you prepared to put your e-mail-addresses in someone elses database than one that’s 100% yours? And will your recipients be?

Why a web-service need to do it like that, when software like Otto doesn't need to

Regarding 1, the sender of e-mails: Since a web-service will need to send all e-mails on behalf of the users, they will have to send them so the recipients will see either "on behalf of", or "mail sent via", so the recipient will never really see them as they came directly from you, as compared to a software like Otto that will send the information directly from the user, just as if she would send it directly from Outlook.

Regarding 2, the links in the e-mails: Since a web-service will need to route all clicks on the links via its own server, they will have to transform your links so they will look quite different when the recipient hovers over them with his mouse. Software like Otto can simply let you use exactly the same links you would normally have to your web-site, and you can still track clicks on those links when you want.

Regarding 3, mixing e-mails in databases: We're quite sure all web-services will do everything they can to protect your e-mail addresses from hackers, just like all software would be protected, but you can also be quite certain of which databases hackers would target first. And what happens to your relations to your clients if the address they trust you with will be intercepted?

How do I get started?

Contact us to get your own copy of Otto today.

Was this answer helpful?

« Back