(Tracking multiple links in a send-out) How-to-guide on tagging multiple links in a send-out Print

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Ordinarily, we'd only recommend using one major call to action in a single send-out and this includes just having one link in an e-mail that you would want to measure.

But, I want to know who is interested in what of a number of things?

Yes, of course there are exceptions, and you likely want to get a list of people interested in A, B, and C respectively.

This is how you do it:

1) You create your lists, say:
"Clicked on A from Newsletter sendout wk 33"
"Clicked on B from Newsletter sendout wk 33"
"Clicked on C from Newsletter sendout wk 33"

Obviously, these will be empty from the start.

2) Now, you create the corresponding three page-action on the pages the links lead to, saying that you want to add people to the corresponding list.

3) Ta da, done!


But, how do I distinguish specific clicks in the future, since the page-action is applied to one page at a time?

Sometimes, you may want to track clicks to the same page but that you want should be unique for each send-out. You may e.g. want to add a new:
"Clicked on B from Newsletter sendout wk 34"
...on the following week.

Then, what you do is create a new trackable link for every time you'll want to link to the same page, and then add each to a separate list.

 


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